[Mockup] 10x Content Repurposing Workflow with Claude & Notion

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Why this workflow matters

When you create a single podcast or video, you invest a lot of time. Repurposing allows you to extract maximum value. Here are the main benefits:

• Scale your reach: Reach audiences on Twitter, LinkedIn, and your blog.
• Save time: AI models like Claude 3.7 can do the heavy lifting.
• Maintain quality: By using strong prompts, the output remains high quality.

Step 1: Transcribe and Clean

Start by getting a clean transcript. You can use tools like Whisper or Riverside. Once you have the transcript, paste it into your Notion workspace.

Important considerations

Make sure to remove filler words. While AI can ignore them, a cleaner transcript leads to better prompt adherence.

Step 2: Generate the Newsletter

Use Claude to generate a structured newsletter. Here is the prompt you can use:

“Act as an expert copywriter. Turn the following transcript into an engaging weekly newsletter. Use a friendly tone and include bullet points for key takeaways.”

Step 3: Create Social Posts

Finally, break down the newsletter into 10 smaller chunks for social media. Schedule them across the week.